Episode 97

full
Published on:

28th Apr 2021

Ask The Expert: Getting Massive Media Exposure In Unlikely Places with Erica Holthausen

We’re bringing you today the Founder and Principal Strategist at Catchline Communications, Erica Holthausen. She’s a published writer and former litigation attorney trained at one of the best law schools in the United States. Erica is joining us today with a wealth of information and amazing background. Listen as Erica gives us some tips on how we know if something is high-quality content and what are keys to get into different kinds of publications and blogs.

Don’t miss:

●     Chord Framework

●     Tips on how podcasters can elevate their expertise from their podcasts out into other publications and blogs

●     Benefit of either hosting other people on your podcast or submitting an article to another blog or a trade publication

●     How to figure out where your potential listeners are

●     Big part of the editing process is making sure that it does reflect your voice

 

About Erica Holthausen

​Erica Holthausen is the founder and principal strategist at Catchline Communications, a collective of published writers and avid researchers. Partnering with visionary leaders, they write articles for publication in blogs, trade journals, and business magazines.

Before establishing Catchline Communications, Erica held several senior-level marketing positions in the agency, consultancy, and nonprofit worlds. A published writer and former litigation attorney trained at one of the best law schools in the United States, she communicates complex ideas with power and clarity.

Erica is a contributing writer for several magazines. She is currently working on a collection of personal essays and her first novel. She holds a B.A. from The George Washington University and a J.D. from the University of Virginia School of Law. When she isn't writing, you can often find her exploring the Connecticut shoreline or reading a good book.


Website: https://www.catchlinecommunications.com/

            https://www.thescribblersjournal.com/

Linkedin: https://www.linkedin.com/in/ericaholthausen

Instagram: https://www.instagram.com/JoppaThoughts/


About the Host:

Michelle Abraham - Podcast Producer, Host and International Speaker.

Michelle was speaking on stages about podcasting before most people knew what they were. She started a Vancouver-based Podcasting Group in 2012 and has learned the ins and outs of the industry. Michelle helped create and launched over 30 Podcasts in 2018 and has gone on to launch over 200 shows in the last few years. She wants to launch YOURS this year!

17 years as an Entrepreneur and 10 years as a Mom has led her to a lifestyle shift, spending more time with family while running location independent 7 Figure Podcast Management Agency, Amplifyou. Michelle and her family have been living completely off the grid lakeside boat access for the last 5 years and loving life! 

Check Us Out on:

Join our Facebook group: https://www.facebook.com/groups/podcastprofitscommunity

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Twitter: https://twitter.com/YouAmplif

Instagram: https://www.instagram.com/amplifyou.ca/

To Join our FREE Podcasters Tool Kit: https://bit.ly/PodcastToolKit

Get Your FREE Ticket to www.podcastsalesmachinelive.com

Check out the Amazing shows we work with at https://www.amplifyounetwork.com


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About the Podcast

Amplifyou
Helping Entrepreneurs with a Big Vision and a Big Message make a Big Impact with Podcasting
Amplifyou is a Podcast for the Podcasting Entrepreneur with a Big Vision and a Big Message to make a Big Impact with Podcasting. Behind the Mic episodes share stories of success from Podcasters who are making a difference in their listeners lives and an impact in their business. To Grow Market, Manage or Monetize your podcast listen in to the Ask the Expert Interviews to give you the tools to make your podcast journey a success. Host of Amplifyou, Michelle Abraham is an international speaker,  Podcast Producer and voted #14 of the top 50 Moms in Podcasting  in 2020 and 2021 and Entrepreneur of the Year 2021. Michelle is the Category Director for Kids and Family for Podcast Magazine and is also the host of Blissful Parenting Podcast. Michelle is the Founder of Amplifyou. Kevin Harrington, the original shark on the hit Tv Show Shark tank says Amplifyou is North Americas top Podcast Management Company. Michelle and her team have launched well over 300 podcasts in the last few years and her team manages about 70 shows on a weekly basis. Michelle began her work in the Podcast Industry in 2012 after becoming a new mom and falling in love with Podcasting as a loyal listener! Something unique about Michelle is that she doesn’t just speak about a freedom lifestyle she lives it! Her and her family live off the grid on the boat access side of a lake you'll find Michelle driving her kids to the school bus by boat or jet ski all while running a 100% online multi 6 figure business!

About your host

Profile picture for Michelle Elise Abraham

Michelle Elise Abraham

Host of Amplifyou, Michelle Abraham is an international speaker,  Podcast Producer and voted #14 of the top 50 Moms in Podcasting  in 2020 and 2021 Michelle is the Category Director for Kids and Family for Podcast Magazine. Michelle is also the host of Blissful Parenting Podcast and Michelle is the Founder of Amplifyou. Kevin Harrington, the original shark on the hit Tv Show Shark tank says Amplifyou is North Americas top Podcast Management Company. Michelle and her team have launched well over 300 podcasts in the last few years, she began her work in the Podcast Industry in 2012. Something unique about Michelle is that she doesn’t just speak about a freedom lifestyle she lives it! Her and her family live off the grid on the boat access side of a lake you'll find Michelle driving her kids to the school bus by boat or jet ski all while running a 100% online multi 6 figure business!