Ask The Expert: Getting Massive Media Exposure In Unlikely Places with Erica Holthausen
We’re bringing you today the Founder and Principal Strategist at Catchline Communications, Erica Holthausen. She’s a published writer and former litigation attorney trained at one of the best law schools in the United States. Erica is joining us today with a wealth of information and amazing background. Listen as Erica gives us some tips on how we know if something is high-quality content and what are keys to get into different kinds of publications and blogs.
● Chord Framework
● Tips on how podcasters can elevate their expertise from their podcasts out into other publications and blogs
● Benefit of either hosting other people on your podcast or submitting an article to another blog or a trade publication
● How to figure out where your potential listeners are
● Big part of the editing process is making sure that it does reflect your voice
About Erica Holthausen
Erica Holthausen is the founder and principal strategist at Catchline Communications, a collective of published writers and avid researchers. Partnering with visionary leaders, they write articles for publication in blogs, trade journals, and business magazines.
Before establishing Catchline Communications, Erica held several senior-level marketing positions in the agency, consultancy, and nonprofit worlds. A published writer and former litigation attorney trained at one of the best law schools in the United States, she communicates complex ideas with power and clarity.
Erica is a contributing writer for several magazines. She is currently working on a collection of personal essays and her first novel. She holds a B.A. from The George Washington University and a J.D. from the University of Virginia School of Law. When she isn't writing, you can often find her exploring the Connecticut shoreline or reading a good book.
About the Host:
Michelle Abraham - Podcast Producer, Host and International Speaker.
Michelle was speaking on stages about podcasting before most people knew what they were. She started a Vancouver-based Podcasting Group in 2012 and has learned the ins and outs of the industry. Michelle helped create and launched over 30 Podcasts in 2018 and has gone on to launch over 200 shows in the last few years. She wants to launch YOURS this year!
17 years as an Entrepreneur and 10 years as a Mom has led her to a lifestyle shift, spending more time with family while running location independent 7 Figure Podcast Management Agency, Amplifyou. Michelle and her family have been living completely off the grid lakeside boat access for the last 5 years and loving life!
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